Santiago Velez is a seasoned executive leader with nearly two decades of experience in the energy sector. He currently serves as Vice President of Sales Operations, Gas Services at Siemens Energy, having previously led global pricing and bid strategy for the business. Over his career at Siemens and Siemens Energy, Santiago has held leadership roles across sales, marketing, strategy, and bid management, spanning compressors, gas engines, power transmission, and large gas turbines.

He has led high-impact go-to-market strategies, managed billion-dollar sales portfolios, and spearheaded AI-driven pricing transformations, with deep expertise in change management and digital transformation.

Danilo Zatta is one of the world’s leading advisors and thought leaders in the field of Pricing and TopLine Excellence. As a management consultant for more than 25 years, he advises and coaches many of the world’s best-known organizations as Senior Partner at Implement Consulting Group.

The Financial Times defined him as ‘one of the world’s leading pricing minds’. The Club of Pricing as ‘Pricing Gotha’. Danilo has also been recognized amongst the Top 5 Pricing Thought Leaders on LinkedIn, in the list of the most engaging and impactful pricing thought leaders globally. The leading Italian business newspaper defined him as ‘as one of the most recognized monetization authors in the world’.

Danilo has also written pricing best sellers translated into 10+ languages like ‘Smart Parts Pricing’, ‘The 10 Rules of Highly Effective Pricing’, ‘The Pricing Model Revolution’, ‘At the Heart of Leadership’, ‘Pricing Decoded’ and many more.

Anke Uhlig leads Research & Analytics within the Economics & Statistics Department of VDMA, the Machinery and Equipment Manufacturers Association with 3,500 member companies from Germany and Europe. She specializes in economic analysis, market intelligence, and forecasting for the global machinery and equipment industry.

With more than three decades of experience in industrial economics and market research, Anke monitors international machinery markets, analyses economic and industry trends, and develops outlooks for key regions. Her work supports companies and decision-makers in understanding market developments, assessing risks, and identifying growth opportunities in an increasingly complex global environment.

Anke is a frequent speaker on the outlook for the machinery industry, international competitiveness, global trade developments, and the impact of economic and geopolitical trends on manufacturing. She regularly provides strategic insights for business leaders, industry experts, and policymakers.

Sven Mülleneisen leads Strategic Sales & Service for Mitsubishi Electric's FA-CNC business across EMEA, a role he stepped into in mid-2026 after seven years running the company's European Customer Support organization for CNC out of Ratingen. In 2022, he was responsible for integrating the robot service business into the CE region organization, bringing CNC and robot service under one leadership structure. His path into CNC service ran through machinery and plant engineering, including seven years at SMS group with a strong focus on service market development for the steel industry. His career began in the machine tool industry, where he spent almost ten years in various service management positions at DMG MORI, progressing to global responsibility for Sales and Marketing of the LifeCycle Service business.